MAP Policy

  1. Pricing Statements
  2. Price Matching Policies
  3. Price Mark-Outs
  4. MAP Policy
  5. Internet Site Pricing
  6. Free Offers Associated with CP-CARRILLO Products
  7. Failure to comply with our MAP Policy
  8. CP-Carrillo's MAP Policy Guidelines
  9. CP-CARRILLO MAP Policy as of January 2010

Q: Pricing Statements

CP-CARRILLO’s MAP Policy does allow resellers to omit pricing entirely from advertisement and/or ad statements such as “Call for Price” or “Call for Quote.”

Q: Price Matching Policies

Price matching policies are acceptable; however, they cannot be used as a valid reason for violations of CP-CARRILLO’s MAP policy. Advertised price must always be at MAP or higher.

Q: Price Mark-Outs

Resellers are permitted to advertise CP-CARRILLO products with price “mark-outs” or “mark-throughs”, provided the price reflected on the advertisement is at or above the MAP.

Q: MAP Policy

In order to build and maintain integrity for CP-CARRILLO and CP-CARRILLO’s brand equity by emphasizing the value and quality of CP-CARRILLO’s products through advertising and marketing, CP-CARRILLO, has established a Minimum Advertised Price (MAP) Policy that an authorized reseller has to follow for the advertising and marketing of CP-CARRILLO products.

Q: Internet Site Pricing

Pricing listed on an Internet site is considered “advertised price” and must adhere to CP-CARRILLO’s MAP policy until the product is placed in the “virtual shopping cart.” Once the product enters the shopping cart, it is considered part of the check-out procedure and is not a MAP violation.

Q: Free Offers Associated with CP-CARRILLO Products

Free shipping and/or handling, 0% sales tax, or free financing promotions do not violate the MAP.

Q: Failure to comply with our MAP Policy

Upon learning of any advertised pricing violating the MAP policy, CP-Carrillo may place the violating party in an "on hold*" status. This "on hold" status shall be maintained until CP-Carrillo has verified the violating party's compliance, or at CP-Carrillo's discretion. To minimize negative impact towards commerce, a grace period of five business days from being informed of the MAP violation shall be given to first time violators. For repeat violators, the grace period shall consist of two days. All such grace periods, the "on hold" status, and MAP enforcement exist and may be altered at CP-Carrillo's discretion, and they may make alterations based on exceptional circumstance.

At the discretion of CP-CARRILLO, intentional and/or repeated failure to abide by CP-CARRILLO’s MAP Policy can result in the loss of authorization status and the ability to participate in marketing programs, access and funding, including but not limited to:
  • Pricing status
  • Advertising or marketing reimbursement via MDF, co-op, or other CP-CARRILLO funds
  • Reseller representative sales incentives (i.e., SPIFs, EZbucks or other additional sales contests or promotions).
  • Ability to receive special pricing

Q: CP-Carrillo's MAP Policy Guidelines

ALL advertised prices must be at or above MAP for CP-CARRILLO products if a MAP price has been established by CP-CARRILLO.
Resellers of CP-CARRILLO products are not required to list prices in advertising; however if a price is listed, it must be at or above MAP. Other statements such as “call for price” or “call for quote” are acceptable and permitted.
Resellers are responsible for ensuring their pricing is at or above MAP on Internet search engines.
CP-CARRILLO’s MAP policy applies to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, Internet placements with third parties (banner ads, broadcast emails, destination pages, third-party sites), Internet placements on resellers own website, and any flyers, posters or coupons.

Q: CP-CARRILLO MAP Policy as of January 2010

  • Domestic, Sport compact - 5% above Dealer Pricing
  • Bullet - 5% above Dealer Pricing
  • Street bike - 5% below Racer Pricing
  • Powersports - Retail Pricing